AURA Image: write a clearer brief for product visuals

A product visual should communicate one idea clearly. AURA Image supports private image creation and editing workflows. A prepared brief helps you assess whether the resulting image fits the page, campaign or story you are building.

Describe the job the image must do

Decide whether the image will explain a concept, illustrate a use case or accompany a product announcement. Specify the intended placement, subject, composition, lighting and visual style. Keep text-heavy instructions separate from the visual concept so labels can be reviewed carefully.

For example, an illustration for a team-planning guide might show a tidy shared workspace with a few clearly grouped tasks. It should not invent a screenshot of features the product does not have.

Prepare references before editing

• Use reference material you own or are authorised to use.
• Identify what must stay the same: a product shape, colour, logo placement or background.
• State the change precisely, such as simplifying the background or changing the composition.
• Keep a copy of the reference and the accepted result for comparison.

A reference image is useful context; it does not remove the need to check whether the output represents your product accurately.

Review the result at its actual size

Inspect text, logos, edges, hands and small details. Check the crop in the place where the image will appear, especially on a narrow mobile screen. If the image is illustrative, label it accordingly instead of presenting it as a real customer, facility or product screenshot.

Write alternative text that describes the image’s purpose for the reader. Avoid filling it with unrelated keywords. Current credits, offers and generation availability must be checked in AURA Image; a submitted request is not evidence that an output or refund has completed.

Explore AURA Image

Visit the official AURA Image product page for current access and available features. Use Global IETA product guides to explore the connected ecosystem.